Online grooming: There is the potential risk of online grooming as adult users could target younger users and take advantage of their trust.Cyberbullying: As it is a comparison tool, children could use it to compare each other and incite cyberbullying on the app.Security breach on app: In March 2017 the app was hacked and millions of users personal information was circulated on the internet.Users are then exposed to a high volume of targeted advertising. This profile of the user is then widened by their expressed preferences whilst using the app. Whilst it is possible to use the app without revealing any personal information, in choosing to link the app to other social media accounts, it is possible for Wishbone to accumulate a large amount of personal information from users. Users of Wishbone are invited to create a public profile and bio. Some users have generated cards including images of people that they know for other site users to select the prettiest or hottest. In terms of safety, users are able to write comments underneath cards or, in the case that two users follow one another, send other users a direct message using a facility which is very similar to a chat room. Some of the cards can include revealing outfits and there can be the incidence of inappropriate language in some of the comments that can be written underneath a card and on the user-generated cards. Users are also able to produce their own cards for others to select their preference. Users are presented with two ‘cards’ and are asked to choose a preference. It is possible to log in using other social media apps such as Facebook and Instagram but, if you choose not to, the site gives you a username and you begin acquiring followers straight away. The Terms and Conditions don’t clearly specify but according to Common Sense Media 15+ would be recommended. Launched in 2015 Wishbone describes itself as “the go-to for comparing anything your heart desires,” with over 3.1 million active monthly users globally. It is targeted at and is particularly popular with, teenage girls.
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